Port and Marketing: "Best Vintage ever"
Port and Marketing: "Best Vintage ever"
PhilW really posted an interesting piece of information with his "Cambridge "swap" post.
This line in the press article really caught my eye:
"The Port vintage for 2011 was praised so highly that many College cellars wanted to invest in it"
http://www.cambridge-news.co.uk/Busines ... 115332.htm
It reminded me of a topic that has been on my mind since I witnessed my first ever general declaration in the spring of this year:
Port and Marketing
All this marketing and PR fuss about 2011 made me think of two things:
1. An old winegrower once told me: "The best wine is always the sold one." (In order to sell wine they have to blow their trumpet - it's a business after all)
2. The Olympics: "Best games ever" (In our case: Best Vintage ever)
My learned friends, please tell me:
a) Is this PR and Marketing offensive "normal" for a general declaration or am I being too critical of the PR-people?
b) Is the 2011 vintage really so good as wine critics say it is? (I tasted some but am too inexperienced to make a judgement).
This line in the press article really caught my eye:
"The Port vintage for 2011 was praised so highly that many College cellars wanted to invest in it"
http://www.cambridge-news.co.uk/Busines ... 115332.htm
It reminded me of a topic that has been on my mind since I witnessed my first ever general declaration in the spring of this year:
Port and Marketing
All this marketing and PR fuss about 2011 made me think of two things:
1. An old winegrower once told me: "The best wine is always the sold one." (In order to sell wine they have to blow their trumpet - it's a business after all)
2. The Olympics: "Best games ever" (In our case: Best Vintage ever)
My learned friends, please tell me:
a) Is this PR and Marketing offensive "normal" for a general declaration or am I being too critical of the PR-people?
b) Is the 2011 vintage really so good as wine critics say it is? (I tasted some but am too inexperienced to make a judgement).
The Eleventh Commandment: Thou shalt know thy Port
Re: Port and Marketing: "Best Vintage ever"
As far as I can tell, it is a top-half declaration. I think superior to ’07, for example.
Best ever? Impossible to know: too few people alive today tasted 1878 in its prime. Really really good? Ask me after this tasting, which is in 2051.
Best ever? Impossible to know: too few people alive today tasted 1878 in its prime. Really really good? Ask me after this tasting, which is in 2051.
Re: Port and Marketing: "Best Vintage ever"
As near as I can tell, it takes connections (a LOT of them) and a well-developed ability to read people in order to get the real story.jdaw1 wrote:As far as I can tell, it is a top-half declaration. I think superior to ’07, for example.
Best ever? Impossible to know: too few people alive today tasted 1878 in its prime. Really really good? Ask me after this tasting, which is in 2051.
Every vintage is TEH BESTEST EVAH!!! in order to sell it.
But if you know enough people and talk to them regularly, you can get a better feel for the quality of a vintage. From what I've heard from people who have such connections, 2011 is a top tier vintage. A potential 1970 or 1994; certainly above a 2007.
Glenn Elliott
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Re: Port and Marketing: "Best Vintage ever"
I don't agree with this. I've seen and bought en primeur since the 1991 declaration and tasted a few of those ports early in their lives, tasting the big name ports more widely on release from 1994 onwards. Often the marketing positioning that I saw was along the lines of "These are wines of which we are proud. We believe that they will stand the test of time and add to the reputation of our house." There is much said about the uncommon nature of a fully declared vintage and therefore the quality of the ports coming from a house which makes a vintage declaration - and with one or two exceptions in the last hundred years these statements have probably been about right. I can only think of 1975 as a general declaration which hasn't wholly lived up to what we, as consumers, would expect from a full declaration.Glenn E. wrote:Every vintage is TEH BESTEST EVAH!!! in order to sell it.
However, once in a while a really special combination of natural influences come together in perfect harmony. Of vintages in the 20th and 21st centuries my personal choice of these would be 1912, 1927, 1945, 1970, 1994 and now 2011.
I really rate 2011. There a tiny handful of ports I will try to avoid, a modest collection of ports which are very respectable and will make for enjoyable drinking, and a good number of superb ports which show just so much fabulous lush fruit wrapped round a perfect combination of ripe tannins and powerful acidity.
Like the Cambridge Colleges, I wanted to invest in the 2011 vintage. Not to invest for a monetary return as I am still not convinced port will generate a decent return, but to make sure that I have access to well cellared, good provenance 2011 ports whenever I (or my children and grandchildren) want them.
And as a final illustration of my opinion of recent vintages, these are the quantities of each recent declaration that I bought either on release or shortly (within 2 years) afterwards:
1991 - 9
1992 - 12
1993 - 0
1994 - 27
1995 - 18
1996 - 12
1997 - 24
1998 - 18
1999 - 24
2000 - 28
2001 - 12
2002 - 0
2003 - 37
2004 - 33
2005 - 14
2006 - 26
2007 - 48
2008 - 18
2009 - 24
2010 - 9
2011 - 96 (being 48 bought on release plus an estimated 48 that I will buy over the next year or two)
Top Ports in 2024: Niepoort 1900 Colheita, b.1971. A near perfect Port.
2025: Quevedo 1972 Colheita, b.2024. Just as good as Niepoort 1900!
2025: Quevedo 1972 Colheita, b.2024. Just as good as Niepoort 1900!
Re: Port and Marketing: "Best Vintage ever"
AHB wrote:I don't agree with this.Glenn E. wrote:Every vintage is TEH BESTEST EVAH!!! in order to sell it.
For those of us without your connections, my first statement is how every vintage looks. The marketing message is always filled with superlatives and makes every declaration sound like it's going to be the best one ever (or at least has that potential). When a rare vintage comes along that actually does have that potential, the boy has cried wolf too many times for the message to be received. Luckily for those of us here, we know people who have the proper connections and can give us the real story.Glenn E. wrote:But if you know enough people and talk to them regularly, you can get a better feel for the quality of a vintage. From what I've heard from people who have such connections, 2011 is a top tier vintage. A potential 1970 or 1994; certainly above a 2007.
Glenn Elliott
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Re: Port and Marketing: "Best Vintage ever"
One of the small pleasures I have is reading the mood music in merchant offerings. There is the surface froth but then often there is an undertow, the words that we all interpret. Classic (thin/mean) is one example, charming is another. The truth is that I can think of any number of vintages which seem to have gone from hot to not over the course of the years. 1970 is the current vintage du jour, it seems not so long ago that '66 was being cheered to the rafters. But my sense of the language used about 2011 seems to indicate that it will be worth a flutter.Glenn E. wrote:The marketing message is always filled with superlatives and makes every declaration sound like it's going to be the best one ever (or at least has that potential). When a rare vintage comes along that actually does have that potential, the boy has cried wolf too many times for the message to be received.
Re: Port and Marketing: "Best Vintage ever"
I love people who speculate without even having tasted a sip of the juice from a vintage they've only read about. Especially basing their opinions on mere words, whether related to a specific vintage, or otherwise. Alex's opinion above is a breath of fresh air, not because he is pro-2011, but because he has done due diligence in forming a well-respected opinion.
Roy Hersh
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Re: Port and Marketing: "Best Vintage ever"
This is a friendly forum, Roy! Would you care to be more specific?Roy Hersh wrote:I love people who speculate without even having tasted a sip of the juice from a vintage they've only read about.
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
Mere words? Mere words! Like Hamlet it’s all words, words, words, here. What are we to do? Pack up and go home because we can’t pour port down an internet connection? And if I was in any way troubled by a lack of knowledge I should never have posted a thing (good thing too some may say). I do not taste port en primeur and it seems a little late in the day to begin to build the level of skill required to judge them. That is why I love to hear from you, Roy, and from Alex who do understand these things. But do not begrudge us groundlings our fun. Merchants and producers do talk tosh and we love to speculate, or at least I do.Roy Hersh wrote:mere words
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Re: Port and Marketing: "Best Vintage ever"
This is the other post I wrote;
I am someone who has to rely on what producers and merchants have to say about a vintage. I have little opportunity to taste young ports and no expertise in judging them. However I have had years of studying merchant offerings, then drinking the wine and can with some conviction say how the language of these work. Port is perhaps unfairly being compared to other regions, which have been guilty of appalling over selling that may account for the world weary comments. The absence of speculation seems to mitigate the hyperbole of port offers.
One of the reasons I use this forum is to hear the views of those who do have access to the level of knowledge that Roy and Alex have, it helps, but equally important is responding to these opinions.
The criticism of those of us who have not tasted a drop it is a fair one, but I like that I express my opinion and get a different one back.
I am someone who has to rely on what producers and merchants have to say about a vintage. I have little opportunity to taste young ports and no expertise in judging them. However I have had years of studying merchant offerings, then drinking the wine and can with some conviction say how the language of these work. Port is perhaps unfairly being compared to other regions, which have been guilty of appalling over selling that may account for the world weary comments. The absence of speculation seems to mitigate the hyperbole of port offers.
One of the reasons I use this forum is to hear the views of those who do have access to the level of knowledge that Roy and Alex have, it helps, but equally important is responding to these opinions.
The criticism of those of us who have not tasted a drop it is a fair one, but I like that I express my opinion and get a different one back.
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Re: Port and Marketing: "Best Vintage ever"
An excellent couple of posts by Owen, quite wonderfully explaining why
is such a friendly place to come, ask questions, share opinions and be enlightened. We're all here for the love of port, and mere words are all we have in this forum. There are those whose mere words are others' introduction to whole worlds of experience.
Carry on!

Carry on!
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
Include me in: I desire to taste Dow 1878, because of what I have read about it, without ever having had Dow from that era, nor any Port from 1878.Roy Hersh wrote:I love people who speculate without even having tasted a sip of the juice from a vintage they've only read about.
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Re: Port and Marketing: "Best Vintage ever"
Please note that I'm not tying to debate whether 2011 is a great vintage or not as that is a matter for personal opinion and 5 decades to decide. I'm trying to discuss Glenn's view on promotional materials that accompany a new port release.
2011 marketing materials have been filled with superlatives, but I think this is deliberately different from prior releases of marketing materials perhaps in a deliberate effort to avoid the boy crying wolf syndrome. And I do admit that part of the reason I no longer buy Bordeaux wines is because the marketing of each vintage was just so false. (Incidentially, I heard on Friday that Berry Brothers sold more 2011 vintage port this year than they did 2012 Bordeaux...interesting.)
Berry's have kept some of their past Port Release marketing materials online, so I decided to test my theory above and see if my perception matches reality:
2011 "Charles Symington is not, as a rule, given to hyperbole, so I think we can believe him when he writes, ‟the conditions for ripening and harvesting wines were as good as perfect and almost unprecedented!” "
2009 Simon Field "2009 has been a split Declaration for Vintage Port wines, with a fault-line evidenced primarily, although not exclusively between the two great dynasties which increasingly control the port trade at the top end...The best wines are sourced from exceptionally low-yielding vines, and share an amazing concentration of colour and flavour alike. Sugar and tannin levels are, as one would expect, high, but natural acidity has been preserved and with it structural integrity to ensure a long cellaring potential."
2007 Jasper Morris "Very pure and fine-boned with impressive mid-palate weight, the stylish 2007 Port vintage has just been declared and includes some wonderful wines that are less rich and less explosive than in some years."
2000 ""The vintage is up in quality with many of the best in recent decades," said Peter Symington"; "...We are delighted to make an initial offer of the excellent 2000 Vintage Ports. These wines may well be subject to allocation depending on demand."
I find this sort of marketing push quite balanced and much more palatable than the stuff I used to get when I was buying Bordeaux.
This is the bit of your thinking that I disagree with - and it could be a cultural thing between UK merchants and US merchants. Sadly I don't think I have kept any past port release marketing materials, but in my memory I don't recall huge amounts of marketing fluff which extol us to buy heavily into the latest port "vintage of a lifetime". My memory has these marketing pamphlets being balanced and pretty factual, along the lines of "Vintage Port is released once every 3-4 years and is backed by the reputation of the houses which make the stuff" (my words, not theirs - you may have spotted I am not a marketing professional).Glenn E. wrote:...The marketing message is always filled with superlatives and makes every declaration sound like it's going to be the best one ever (or at least has that potential). When a rare vintage comes along that actually does have that potential, the boy has cried wolf too many times for the message to be received...
2011 marketing materials have been filled with superlatives, but I think this is deliberately different from prior releases of marketing materials perhaps in a deliberate effort to avoid the boy crying wolf syndrome. And I do admit that part of the reason I no longer buy Bordeaux wines is because the marketing of each vintage was just so false. (Incidentially, I heard on Friday that Berry Brothers sold more 2011 vintage port this year than they did 2012 Bordeaux...interesting.)
Berry's have kept some of their past Port Release marketing materials online, so I decided to test my theory above and see if my perception matches reality:
2011 "Charles Symington is not, as a rule, given to hyperbole, so I think we can believe him when he writes, ‟the conditions for ripening and harvesting wines were as good as perfect and almost unprecedented!” "
2009 Simon Field "2009 has been a split Declaration for Vintage Port wines, with a fault-line evidenced primarily, although not exclusively between the two great dynasties which increasingly control the port trade at the top end...The best wines are sourced from exceptionally low-yielding vines, and share an amazing concentration of colour and flavour alike. Sugar and tannin levels are, as one would expect, high, but natural acidity has been preserved and with it structural integrity to ensure a long cellaring potential."
2007 Jasper Morris "Very pure and fine-boned with impressive mid-palate weight, the stylish 2007 Port vintage has just been declared and includes some wonderful wines that are less rich and less explosive than in some years."
2000 ""The vintage is up in quality with many of the best in recent decades," said Peter Symington"; "...We are delighted to make an initial offer of the excellent 2000 Vintage Ports. These wines may well be subject to allocation depending on demand."
I find this sort of marketing push quite balanced and much more palatable than the stuff I used to get when I was buying Bordeaux.
Top Ports in 2024: Niepoort 1900 Colheita, b.1971. A near perfect Port.
2025: Quevedo 1972 Colheita, b.2024. Just as good as Niepoort 1900!
2025: Quevedo 1972 Colheita, b.2024. Just as good as Niepoort 1900!
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Re: Port and Marketing: "Best Vintage ever"
Nicely put. I would also concur that to confabulate of the language of port and bordeaux offers is inaccurate. Though of course merchants seek for the most favourable language to describe their wares; caveat emptor and all that. And I genuinely enjoy that delicate parlour game of 'interpret the words' which merchant offers allow, almost as much fun as 'drink the wine then read the back label'AHB wrote:Please note that I'm not tying to debate whether 2011 is a great vintage or not as that is a matter for personal opinion and 5 decades to decide.
Re: Port and Marketing: "Best Vintage ever"
Likewise. If asked, I will give an opinion on a particular vintage as I did above, but I do try to be careful to explain whether or not my opinion is derived from personal experience or from reading others' opinions and tasting notes.AHB wrote:Please note that I'm not tying to debate whether 2011 is a great vintage or not as that is a matter for personal opinion and 5 decades to decide. I'm trying to discuss Glenn's view on promotional materials that accompany a new port release.
I suspect that it is, as you say, a cultural difference between UK and US merchants. From an American point of view, the UK seems to be much more matter of fact than the US. To you, we probably seem to be much more about hyperbole. Other than when I see them posted here, on FTLOP, or read them in Roy's newsletters, we usually don't even see the vintage updates that come from the producers. We typically only see the message after it has been filtered through a couple of layers of the marketing machine, by which time any subtlety in the original has been lost and all that's left is:AHB wrote:This is the bit of your thinking that I disagree with - and it could be a cultural thing between UK merchants and US merchants. Sadly I don't think I have kept any past port release marketing materials, but in my memory I don't recall huge amounts of marketing fluff which extol us to buy heavily into the latest port "vintage of a lifetime". My memory has these marketing pamphlets being balanced and pretty factual, along the lines of "Vintage Port is released once every 3-4 years and is backed by the reputation of the houses which make the stuff" (my words, not theirs - you may have spotted I am not a marketing professional).Glenn E. wrote:...The marketing message is always filled with superlatives and makes every declaration sound like it's going to be the best one ever (or at least has that potential). When a rare vintage comes along that actually does have that potential, the boy has cried wolf too many times for the message to be received...
2011: Perfect! Almost unprecedented!
2009: Amazing!
2007: Impressive!
2000: Best in recent decades!

As for Bordeaux, well, I have no experience there. But I've heard that the marketing for Bordeaux is completely over the top.

Glenn Elliott
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Re: Port and Marketing: "Best Vintage ever"
+ 1As far as I can tell, it is a top-half declaration. I think superior to ’07, for example.
I can't recall any major producer making such an immodest claim, but they do have a habit of picking a classic past vintage and likening the current one to it. One press puff for 2007 likened it to 1970, which I thought was more than a bit rich.. Somewhere I have some reportage from the release of the '75 vintage, and if you'd taken it as gospel you'd have thought it was the greatest thing since sliced bread...The best vintage ever
If you want to get a candid opinion from the trade, wait until after the next declaration..
I may be drunk, Miss, but in the morning I shall be sober and you will still be ugly - W.S. Churchill
Re: Port and Marketing: "Best Vintage ever"
And this is really what I was getting at. If the marketing (at any level) brings up 1963 or 1970 or 1994 when talking about the current vintage, that's just weasely semantics away from saying it's one of the best vintages ever.uncle tom wrote:I can't recall any major producer making such an immodest claim, but they do have a habit of picking a classic past vintage and likening the current one to it.The best vintage ever
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Re: Port and Marketing: "Best Vintage ever"
+1!Glenn E. wrote:And this is really what I was getting at. If the marketing (at any level) brings up 1963 or 1970 or 1994 when talking about the current vintage, that's just weasely semantics away from saying it's one of the best vintages ever.uncle tom wrote:I can't recall any major producer making such an immodest claim, but they do have a habit of picking a classic past vintage and likening the current one to it.The best vintage ever
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
I'm breaking some rules here, but...
A member of the IVDP, on another Port Forum, wrote:I’ve heard Charles Symington saying this is the best Vintage ever: good year for the vineyard vegetative cycle, better knowledge of the viticulturist, better knowledge of the winemakers, better techniques and equipment.
Dirk Niepoort has compared 2011 to 2 great Vintages from the last century. I’m sorry I don’t remember which ones (I think it was 1963 and 1927 or 1945).
So I think it’s a great Vintage!
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
And what's the motivation; the portugese economy does seem to be in some difficulty which may be a fairly strong motivator to over-egg the sales patter.
As to comparisons with previous vintages I could argue (with no real conviction) that some wines in lesser vintages are equal to those of the greats. This does not I admit explain the broad conclusions put up as headlines on the 2011.
As to comparisons with previous vintages I could argue (with no real conviction) that some wines in lesser vintages are equal to those of the greats. This does not I admit explain the broad conclusions put up as headlines on the 2011.
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Re: Port and Marketing: "Best Vintage ever"
Having just done the same search as Alex on the wine society site here are the headlines;
2000; A superb vintage to buy without hesitation.
2003; A rich, powerful and concentrated vintage which comes highly recommended.
2007; Immediately attractive wines of finesse and power.
2009; A must buy vintage for port lovers (including a quote from David Guimaraens 'We haven't seen colour intensity and tannic grip like this in over 20 years. The quality of the fruit is impressive and the wines have excellent acidity').
2011; A classic vintage showing power and freshness, purity of fruit and minerality.
I must confess I feel a little less sure that port selling is less given to hyperbole in its language than I was at the start of this thread.
I also found the quote from Auberon Waugh on the 1975 ports; '... I unquestioningly accepted the advice of an acquaintance in the wine trade that the 1975 would prove to be the greatest port vintage since 1963 and advised readers to invest all their saving in it... Never can worse advice have been given. The year turned out to produce thin, forward wines which have scarcely increased in value and are not expected to improve.'
Words, who'd have 'em?
2000; A superb vintage to buy without hesitation.
2003; A rich, powerful and concentrated vintage which comes highly recommended.
2007; Immediately attractive wines of finesse and power.
2009; A must buy vintage for port lovers (including a quote from David Guimaraens 'We haven't seen colour intensity and tannic grip like this in over 20 years. The quality of the fruit is impressive and the wines have excellent acidity').
2011; A classic vintage showing power and freshness, purity of fruit and minerality.
I must confess I feel a little less sure that port selling is less given to hyperbole in its language than I was at the start of this thread.
I also found the quote from Auberon Waugh on the 1975 ports; '... I unquestioningly accepted the advice of an acquaintance in the wine trade that the 1975 would prove to be the greatest port vintage since 1963 and advised readers to invest all their saving in it... Never can worse advice have been given. The year turned out to produce thin, forward wines which have scarcely increased in value and are not expected to improve.'
Words, who'd have 'em?
Re: Port and Marketing: "Best Vintage ever"
An excellent discussion, chaps.
I wholeheartedly agree with Alex on this one.
I fall into the category of being lucky enough to have personal connections in the trade and have tasted a number of recent vintages on release so my judgement on this topic might be a little clouded. However, my overall impression is that the shippers are very thoughtful and serious people when it comes to discussing their products and I have rarely, if ever, come across anyone in the trade whom I have thought was over-hyping a vintage. I suspect that many hours are spent sitting around board tables or in tasting rooms agreeing the positioning messages prior to a vintage declaration/release to avoid the kind of hyperbole described by Glenn. These guys (and in many cases their offspring) have long careers ahead of them in the trade and their reputation has to be maintained. It would serve no purpose for the shippers to talk-up a vintage as being spectacular if their gut was telling them it would not live up to the claim. Port drinkers have long memories and they would be rumbled very quickly. All that said, when the wine merchants and distributors get their opportunity to construct their marketing material the need to sell will no doubt overtake their thoughts of protecting their suppliers' long-term reputations. I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
I wholeheartedly agree with Alex on this one.
I fall into the category of being lucky enough to have personal connections in the trade and have tasted a number of recent vintages on release so my judgement on this topic might be a little clouded. However, my overall impression is that the shippers are very thoughtful and serious people when it comes to discussing their products and I have rarely, if ever, come across anyone in the trade whom I have thought was over-hyping a vintage. I suspect that many hours are spent sitting around board tables or in tasting rooms agreeing the positioning messages prior to a vintage declaration/release to avoid the kind of hyperbole described by Glenn. These guys (and in many cases their offspring) have long careers ahead of them in the trade and their reputation has to be maintained. It would serve no purpose for the shippers to talk-up a vintage as being spectacular if their gut was telling them it would not live up to the claim. Port drinkers have long memories and they would be rumbled very quickly. All that said, when the wine merchants and distributors get their opportunity to construct their marketing material the need to sell will no doubt overtake their thoughts of protecting their suppliers' long-term reputations. I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
"The first duty of Port is to be red"
Ernest H. Cockburn
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Re: Port and Marketing: "Best Vintage ever"
A very good point. Thank goodness you're back from your health farm weekend.DRT wrote:I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
Daniel J.
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Re: Port and Marketing:
Yes, an excellent point.djewesbury wrote:A very good point. Thank goodness you're back from your health farm weekend.DRT wrote:I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
Now if I could just manage to get the connections that you guys have that let you hear it from the horse's mouth, so to speak...

Glenn Elliott
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Re: Port and Marketing: "Best Vintage ever"
Sotheby's says that the 2011s are "thrilling" and (somewhat more prosaically) "universally declared great". Link will follow.
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
Daniel I may have misunderstood but doesn't this;
rather contradict this;djewesbury wrote:I'm breaking some rules here, but...A member of the IVDP, on another Port Forum, wrote:I’ve heard Charles Symington saying this is the best Vintage ever: good year for the vineyard vegetative cycle, better knowledge of the viticulturist, better knowledge of the winemakers, better techniques and equipment.
Dirk Niepoort has compared 2011 to 2 great Vintages from the last century. I’m sorry I don’t remember which ones (I think it was 1963 and 1927 or 1945).
So I think it’s a great Vintage!
Put my mind at rest. I am certainly not opposed a degree of inconsistency but I was just wondering...djewesbury wrote:A very good point. Thank goodness you're back from your health farm weekend.DRT wrote:I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
Re: Port and Marketing: "Best Vintage ever"
In Daniel's defence I think 2011 is a bad example to choose for this argument. Everyone I have spoken to or read commentary from agrees that it is up there with the best. There is no descenting voice that I have heard. The comparisons with great vintages are therefore understandable. Similar comments from shippers about 2007 or 2009 would be less understandable, but I doubt they exist.
"The first duty of Port is to be red"
Ernest H. Cockburn
Ernest H. Cockburn
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Re: Port and Marketing: "Best Vintage ever"
Let me at him! I would also add;
I realise this is not hyperbole but it is a start. I am undecided on this issue but I do not have access to the port trade.LGTrotter wrote:2009; A must buy vintage for port lovers (including a quote from David Guimaraens 'We haven't seen colour intensity and tannic grip like this in over 20 years. The quality of the fruit is impressive and the wines have excellent acidity').
Re: Port and Marketing: "Best Vintage ever"
OK - so Port producers speak well of the product they are selling. Who would have thought!
But Mr G did not say "2009 is the best vintage in history" or "2009 is just like the 1963" or anything similar. He picked one quality of the wine, commented upon it, and indirectly compared that quality with 1991, 1994, 1997, 2000, 2003 and 2007 Fonseca and Taylor. That is not hyperbole.
But Mr G did not say "2009 is the best vintage in history" or "2009 is just like the 1963" or anything similar. He picked one quality of the wine, commented upon it, and indirectly compared that quality with 1991, 1994, 1997, 2000, 2003 and 2007 Fonseca and Taylor. That is not hyperbole.
"The first duty of Port is to be red"
Ernest H. Cockburn
Ernest H. Cockburn
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Re: Port and Marketing: "Best Vintage ever"
Some years ago a local newspaper reporter (female....) frequently wrote that people were 'thrilled' by this or that, even when the person concerned was a 20 stone thug...Sotheby's says that the 2011s are "thrilling" and (somewhat more prosaically) "universally declared great". Link will follow.
I may be drunk, Miss, but in the morning I shall be sober and you will still be ugly - W.S. Churchill
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Re: Port and Marketing: "Best Vintage ever"
Owen! There is clearly no contradiction in the posts of mine that you quote. I put the information I find to the group. I do not pass judgement on it. I see a shipper say this. I see a merchant say that. I bring it to you, like a gift. Make of it what you will.
Daniel J.
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Re: Port and Marketing: "Best Vintage ever"
Glad to see you working so late at the office Daniel.
I never had you down as a mere cypher who humbly passes things on, but I see what you are getting at. Perhaps I was tempting you, putting a crumb of cheese before a mousehole as it were, to come off the fence and pronounce.
awaits.
I never had you down as a mere cypher who humbly passes things on, but I see what you are getting at. Perhaps I was tempting you, putting a crumb of cheese before a mousehole as it were, to come off the fence and pronounce.

Re: Port and Marketing: "Best Vintage ever"
Thank you Owen and Daniel. Sorry for rankling feathers above. Keeping it light now, no reason to point fingers at some of the hyperbole aimed at 2011, inaccurately or not. Agreed that discussions by those who do not get to taste cask samples are still valid. My intent above was not mean spirited, but I understand how it could be taken that way. Truth be told, this was just a thorn in my side left from the early daze of FTLOP, when such frequent commentary by those very new to Port (at the time) about upcoming Vintage Port releases was filled with inaccurate assessments by those basing their opinions on everything from storms and weather reports to growing conditions from other vintages and even other wine growing regions in the EU. Again, my apology.
Moving on, DRT wrote:
Moving on, DRT wrote:
100% agree with this assessment. Too often, the hype comes from the retailers, agents and distributors as Derek aptly stated. Why? Because they can and do get away with it. They shove the highest rating on a particular VP in front of consumers, even if way out of line with peers, often using names like Robert Parker, (who has not officially rated Vintage Ports in TWA since 2000) and others with name recognition who did not spend more than a sip or three in front of an early cask sample at a trade tasting. Having tasted cask samples since the pair of early 1990's split-declaration vintages, with a very different methodology than most critics and closely scrutinizing the media reaction to every declaration since; I can honestly say that the Port producers, (with one or two examples to the contrary) go out of their way to portray their next VP release in rather conservative terms. There are exceptions to every generalization, but having paid strict attention to this dynamic, I believe that comparisons to "like vintages" aside ... it is not the Port shippers that ratchet up the hype ... even in particularly outstanding years like 1994, 2003, 2011. YMMV on the latter phrase.All that said, when the wine merchants and distributors get their opportunity to construct their marketing material the need to sell will no doubt overtake their thoughts of protecting their suppliers' long-term reputations. I think we need to separate out the direct marketing from shippers from the sound-bite stuff used by the merchants in order to understand where each vintage is being positioned.
Roy Hersh
http://www.fortheloveofport.com
http://www.fortheloveofport.com
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Re: Port and Marketing: "Best Vintage ever"
My feathers at least were entirely unruffled. Indeed I find a joy in the meaty exchange of views which may not have conveyed itself. I did put on the robe of huffiness mainly for comic effect.I apologise if you missed this and have had sleepless nights. I did also take secret delight in gently twitting such a philosopher prince of the port world. No offence taken or intended.
I suspect that some of the winemaker's quotes are out of context, rather like the quotes in film posters and the blurb on books. Do personal friendships affect the criticisms people feel able to level at winemakers? OK that's probably an unfair question.
I suspect that some of the winemaker's quotes are out of context, rather like the quotes in film posters and the blurb on books. Do personal friendships affect the criticisms people feel able to level at winemakers? OK that's probably an unfair question.
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Re: Port and Marketing: "Best Vintage ever"
And what on earth is YMMV?
Just googled it.
Just googled it.
Re: Port and Marketing: "Best Vintage ever"
Comic relief, eh? Well it washed right over me. Like during my recent weekend celebrating Alex's birthday, I sat in the same room for two days with the majority made up of friends from England; often scratching my head and wondering why I'd possibly have a greater understanding of the discussions ... had they been in Portuguese.
As happened earlier in the thread above, it can get one in trouble with those who may be sensitive to such proclivities. Nonetheless, I believe that it is my personal duty to be politely blunt when in the company of the Port trade. Anyone who has ever joined me for one of our tours in Portugal, knows that I pull no punches. I am often the first to point out to winemakers when I note their wine is corked. That is a mild example though. Trust me, if I do not like a wine during a visit, I am polite about it, but certainly do not hold back that sentiment from friends in the trade or those I am not as close to. Others here likely have stories they can share on this topic. Giving less flattering low scores in front of my group with the winemaker/proprietor sitting at the table may be uncomfortable for some (a Bulas table wine comes to mind from earlier last month, on tour) but they can take this in the spirit in which it is leveled ... to help them see a differing pov of their wine, always mentioning a positive characteristic as well as what I found lacking. A personal friendship shall have no bearing on the assessment of anyone's wine, at least from where I sit. Dirk Niepoort is a great example of one individual who has heard my not so favorable commentary of wine/Port he had on the table. He actually appreciates the candor, whether he agrees with me or not ... because he has so many other people/critics/friends blowing smoke his way and never willing to critique openly and fairly.
The risk? Not being invited back if skin is thin. Yes, it happens and I will withhold the name of one specific producer who will likely not have me visit his property again. But praise is also heeped on friends and those who are no more than acquaintences, (in Gaia/Douro and other wine regions too) if the wine/Port quality warrants that sort of commentary, great. If otherwise, duly noted as well. Others here at TPF likely can share some very funny (now) examples from past visits to Portugal with me, where they've sat in horror or amusement and watched this dynamic play out. Cheers!
For the record, the same is true when I do vintage assessments. Watch for my 2011 report at the end of November and you will see that friends or otherwise ... there is zero room for any score creep ... where exactly what I determine blind about the specific VP is qualified numerically. Take no prisoners, try to find something nice to say even about the Ports that in 2011 are an epic fail, fortunately few.

For ultra-polite and politically correct Brits, very likely that is the case. OTOH, I make no such claim. I am one of those gruff, speak-one's-mind Americans, direct if not too much so, as most native NY'ers remain for life.Do personal friendships affect the criticisms people feel able to level at winemakers? OK that's probably an unfair question.
As happened earlier in the thread above, it can get one in trouble with those who may be sensitive to such proclivities. Nonetheless, I believe that it is my personal duty to be politely blunt when in the company of the Port trade. Anyone who has ever joined me for one of our tours in Portugal, knows that I pull no punches. I am often the first to point out to winemakers when I note their wine is corked. That is a mild example though. Trust me, if I do not like a wine during a visit, I am polite about it, but certainly do not hold back that sentiment from friends in the trade or those I am not as close to. Others here likely have stories they can share on this topic. Giving less flattering low scores in front of my group with the winemaker/proprietor sitting at the table may be uncomfortable for some (a Bulas table wine comes to mind from earlier last month, on tour) but they can take this in the spirit in which it is leveled ... to help them see a differing pov of their wine, always mentioning a positive characteristic as well as what I found lacking. A personal friendship shall have no bearing on the assessment of anyone's wine, at least from where I sit. Dirk Niepoort is a great example of one individual who has heard my not so favorable commentary of wine/Port he had on the table. He actually appreciates the candor, whether he agrees with me or not ... because he has so many other people/critics/friends blowing smoke his way and never willing to critique openly and fairly.
The risk? Not being invited back if skin is thin. Yes, it happens and I will withhold the name of one specific producer who will likely not have me visit his property again. But praise is also heeped on friends and those who are no more than acquaintences, (in Gaia/Douro and other wine regions too) if the wine/Port quality warrants that sort of commentary, great. If otherwise, duly noted as well. Others here at TPF likely can share some very funny (now) examples from past visits to Portugal with me, where they've sat in horror or amusement and watched this dynamic play out. Cheers!
For the record, the same is true when I do vintage assessments. Watch for my 2011 report at the end of November and you will see that friends or otherwise ... there is zero room for any score creep ... where exactly what I determine blind about the specific VP is qualified numerically. Take no prisoners, try to find something nice to say even about the Ports that in 2011 are an epic fail, fortunately few.
Roy Hersh
http://www.fortheloveofport.com
http://www.fortheloveofport.com
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Re: Port and Marketing: "Best Vintage ever"
Thank you for responding in such a fulsome way, I am enormously bucked by it. Perhaps I should use emoticons to highlight my humour. But I am one of the 'show don't tell' school of writers, so there is only my prose to blame if I have failed to touch your funny bone.
As to the outlook for 2011 I would agree with one of the previous posts that fifty years and personal opinion alone will tell. That will not prevent me from devouring your report with interest and respect then putting the findings to the test over as many years as I may be spared for.
As to the outlook for 2011 I would agree with one of the previous posts that fifty years and personal opinion alone will tell. That will not prevent me from devouring your report with interest and respect then putting the findings to the test over as many years as I may be spared for.
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Re: Port and Marketing: "Best Vintage ever"
As Owen has said, we are indeed very touched that you have replied in such detail and at such length, Roy. Your opinions and also your insights are really much appreciated. With regards to Owen's prose, I would say that your failure to catch its nuances (humour, you say, Owen?) is not necessarily purely because he is a Brit; most of the time we have no idea what he is on about either. But I like his well-judged pins, aimed at the cushioned bum of convention. And I think I am detecting a rapport developing between the two of you. Excellent.
Daniel J.
Husband of a relentless former Soviet Chess Master.
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Husband of a relentless former Soviet Chess Master.
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Re: Port and Marketing: "Best Vintage ever"
"humour"?, you say? no, it means he's an old britdjewesbury wrote:catch its nuances (humour, you say, Owen?) is not necessarily purely because he is a Brit;

lol!
Disclosure: Distributor of Quevedo wines and Quinta do Gomariz
Re: Port and Marketing: "Best Vintage ever"
btw roy,
Are you implying that the winemakers are so good at manipulating the grapes nowadays the weather/growing season no longer matters?
why do you think vintage / weather reports are irrelevant to determining the quality of the vintage?inaccurate assessments by those basing their opinions on everything from storms and weather reports to growing conditions from other vintages
Are you implying that the winemakers are so good at manipulating the grapes nowadays the weather/growing season no longer matters?
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Re: Port and Marketing: "Best Vintage ever"
Old? In the prime of life you mean surely? It is true that I came within touching distance of buying a tweed suit the other day (3 piece) but that was only for comforts sake.
Thank you Daniel for explaining me (much as one might explain away an inebriated uncle at a wedding), I am tempted to ask you to identify these cushioned bums, not Roy's I'm sure for he looks decidedly pert in the pictures I have seen. Clever lighting and make up perhaps.
Revenons a ces moutons as they would say in a land that does not understand either of ours; are there any conclusions we have reached? That merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year. For if it looks like duck and walks like duck it's usually a duck.
Thank you Daniel for explaining me (much as one might explain away an inebriated uncle at a wedding), I am tempted to ask you to identify these cushioned bums, not Roy's I'm sure for he looks decidedly pert in the pictures I have seen. Clever lighting and make up perhaps.
Revenons a ces moutons as they would say in a land that does not understand either of ours; are there any conclusions we have reached? That merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year. For if it looks like duck and walks like duck it's usually a duck.
Re: Port and Marketing: "Best Vintage ever"
+1 (except that I might have used a semi-colon instead of the comma).LGTrotter wrote:That merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year.
Re: Port and Marketing: "Best Vintage ever"
Two ways to look at itThat merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year.
I look in the warehouse and I see 45k$ worth of 2011 vintage ports.
Now that can be viewed in two lights.
1. My company is sitting on 45k$ worth of 2011 Vintage ports.
2. I have 45k$ worth of 2011 Vintage ports.
alas, the tough question to be asked is, do I wish to make money on port or am I here merely to enjoy it.
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Re: Port and Marketing: "Best Vintage ever"
A list should have had a semicolon, I also thought that the end of the sentence should have a question mark. I know how you like to have these opportunities Julian. There will be rich pickings.
- djewesbury
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Re: Port and Marketing: "Best Vintage ever"
Wow! Next thing you'll be quoting g-man's post in the Apostrophe Crimes section, and will be a fully-fledged pedant (apology for cliché).LGTrotter wrote:A list should have had a semicolon, I also thought that the end of the sentence should have a question mark. I know how you like to have these opportunities Julian. There will be rich pickings.
Last edited by djewesbury on 15:16 Sat 02 Nov 2013, edited 1 time in total.
Daniel J.
Husband of a relentless former Soviet Chess Master.
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Husband of a relentless former Soviet Chess Master.
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Re: Port and Marketing: "Best Vintage ever"
A sprat to catch a mackerel.
Now stop it Daniel, we are here to talk port. So in your basket, there's a good boy, in your basket.
Now stop it Daniel, we are here to talk port. So in your basket, there's a good boy, in your basket.
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Re: Port and Marketing: "Best Vintage ever"










Daniel J.
Husband of a relentless former Soviet Chess Master.
delete.. delete.. *sigh*.. delete...
Husband of a relentless former Soviet Chess Master.
delete.. delete.. *sigh*.. delete...
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Re: Port and Marketing: "Best Vintage ever"
Do you differentiate between the merchants and the shippers in your thought experiment?g-man wrote:Two ways to look at itThat merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year.
I look in the warehouse and I see 45k$ worth of 2011 vintage ports.
Now that can be viewed in two lights.
1. My company is sitting on 45k$ worth of 2011 Vintage ports.
2. I have 45k$ worth of 2011 Vintage ports.
alas, the tough question to be asked is, do I wish to make money on port or am I here merely to enjoy it.
Re: Port and Marketing: "Best Vintage ever"
LGTrotter wrote:Do you differentiate between the merchants and the shippers in your thought experiment?g-man wrote:Two ways to look at itThat merchants are more given to over selling than shippers, that 2011 is in all probability an excellent year.
I look in the warehouse and I see 45k$ worth of 2011 vintage ports.
Now that can be viewed in two lights.
1. My company is sitting on 45k$ worth of 2011 Vintage ports.
2. I have 45k$ worth of 2011 Vintage ports.
alas, the tough question to be asked is, do I wish to make money on port or am I here merely to enjoy it.
My company would be on the merchant side.
I distribute Quevedo here in NY.
Disclosure: Distributor of Quevedo wines and Quinta do Gomariz