Derek,
I cannot be sure that what I was told about the Douro wine labels, is in fact true, as I will admit the individual who provided this info (a well known Port shipper) is no fan of the current Beneficio system.
That said, the financial ramifications of the Lei de Terco as well as the Beneficio rights, are badly mis-understood by the masses of Port lovers.
For many years, when I've read people's posts about how the Port trade is making so much money and charging too much for their latest VP releases, I just shake my head and say nothing, realizing that it is sheer ignorance, (I say that in the kindest sense ... as in "uninformed" not meaning stupid) and that these Port lovers think that all that goes into it is the cost of the juice, the label/cork/bottle etc. That is SO FAR from reality it is ridiculous.
Just for example, if a Port producer wants to increase their sales by volume the following year by 10%, they will have to increase their production by 30% to do so and then have to hold back 2/3 of that increase. The exhorbitant carrying costs of doing so are outrageous but nobody ever thinks of things like this. I can give MANY other examples, but why bother. People will never care what the realities are of pricing when it comes to Port; they're only thought is: how does the price affect my ability to purchase the Port ... or not. I do understand that way of thinking, but it leaves out so much of the bigger picture.
The Beneficio topic is worthy of a book, but changing the system would take so much cooperation from all parties, that it is very unlikely it will happen in our lifetimes. Blowing up the system is clearly NOT the answer. Fixing it the right way, slowly and thoroughly by creating an inter-organizational committee to work on this is likely the only way, yet very sadly ... I don't see this happening. All sides are losing in the mean time and the fate of some of the great people in the Douro, is hanging by a very thin thread.
There's a reason why there was the violent reaction to the drop in the Beneficio from 110,000 pipes in 2010 to 85,000 in 2011. It was NOT a mistake to lower the Beneficio this year ... in fact, it was a sad, but
very necessary move. However, raising the bar from 100,000 pipes to 110,000 pipes in 2010 was not only a terrible decision by the recently departed head of the IVDP, but nearly catastrophic and IS the cause that brought along this year's "effect." But this is going way to deep into a territory that few comprehend, so I will duck out of here, before I say something that will piss off a LOT of people.
