Sales data
Posted: 20:57 Fri 20 Jul 2007
Just did a little trawl of the IVDP site, looking at the market data for 2006
Converting litres to bottles, and euros to pounds, I calculated that the average price realised for sales of vintage port to the UK was just £9.20/bottle.
OK, there's duty to pay (£1.78/bottle), and I assume that these are FOB prices so some haulage costs needed to included in the calculation - but that's only going to be about 50p/bottle.
So the average cost of a bottle of VP is going to be about £11.50 landed.
I can't find any stats on the division between SQ's and the blends, but my best guess is that the SQVP's and less known blends outsell the famous name blends by around 3:1.
It suggests that the total purchase cost of late released SQ's like Bomfim and Malvedos to the supermarkets is probably less than £10/bottle, and that wines like Graham and Taylor '03 are probably being offered retail at prices that are around double those paid to the producers.
The supermarkets seem to be trading their VP's at a higher margin (both in percentage and absolute terms) to the lesser beasts (bear in mind even the basic rubies pay the same duty) - while the big name blends look saddled with too many middle men.
Trying to short circuit the likes of Tesco or Fells might be an uphill struggle! - but the small independent quintas shouldn't be offended by the idea of supplying trade orders for their young VP 'ex quinta' for around 10 euros/bottle - or even less..
Scope for a little business perhaps..
Tom
Converting litres to bottles, and euros to pounds, I calculated that the average price realised for sales of vintage port to the UK was just £9.20/bottle.
OK, there's duty to pay (£1.78/bottle), and I assume that these are FOB prices so some haulage costs needed to included in the calculation - but that's only going to be about 50p/bottle.
So the average cost of a bottle of VP is going to be about £11.50 landed.
I can't find any stats on the division between SQ's and the blends, but my best guess is that the SQVP's and less known blends outsell the famous name blends by around 3:1.
It suggests that the total purchase cost of late released SQ's like Bomfim and Malvedos to the supermarkets is probably less than £10/bottle, and that wines like Graham and Taylor '03 are probably being offered retail at prices that are around double those paid to the producers.
The supermarkets seem to be trading their VP's at a higher margin (both in percentage and absolute terms) to the lesser beasts (bear in mind even the basic rubies pay the same duty) - while the big name blends look saddled with too many middle men.
Trying to short circuit the likes of Tesco or Fells might be an uphill struggle! - but the small independent quintas shouldn't be offended by the idea of supplying trade orders for their young VP 'ex quinta' for around 10 euros/bottle - or even less..
Scope for a little business perhaps..
Tom