I guess this forum is more about hedonic drinking, but I would like to draw attention to a little book that was published by OUP some weeks ago: 'Hedonic Eating: How the Pleasure of Food Affects Our Brains and Behavior".

Lifecoach-General will probably like chapter eight: "The Influence of Dieting (Hedonic Deprivation) on Food Intake, How It Can Promote Hedonic Overeating, and Mindful Eating Interventions'
More here:
http://ukcatalogue.oup.com/product/9780199330454.do