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US Port Sales Volume

Posted: 22:41 Fri 22 May 2009
by SD
I am trying to find the market leaders by volume in the US - excluding vintage port since the sales vary so much when a vintage is declared. Judging by what I see in stores, Cockburn Special Reserve my be the biggest brand, but I would like to see some hard numbers of cases sold. I could buy the data from Impact, but they want $1995. I presume IVP has the numbers, but are they broken out by country? Where can I get the data in English?

Re: US Port Sales Volume

Posted: 07:15 Sat 23 May 2009
by RonnieRoots
IVDP will give you the numbers per category per country, but not split out per brand. Since it is competition-sensitive information, I doubt if the producers are willing to share it easily. But I think you can quite comfortably establish that Cockburn Special Reserve is market leader in both the US and UK.

Re: US Port Sales Volume

Posted: 18:33 Sat 23 May 2009
by SD
Thanks for your reply. I was fairly sure that Cockburn Special Reserve was the biggest brand, but who is in the top five or ten?

Re: US Port Sales Volume

Posted: 00:10 Sun 24 May 2009
by AHB
My guess is that no-one collects the exact statistic that you are after. Probably the best you might be able to do is to ask the producers - or perhaps to ask the producers' exclusive distribution agents. It is just possible that some of them would be willing to share this information with you is it was for a reason that was something to which they were sympathetic.

Alex

Re: US Port Sales Volume

Posted: 02:37 Mon 29 Jun 2009
by Roy Hersh
Bin 27 by Fonseca is the 2nd most popular brand of Port.