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I am trying to find the market leaders by volume in the US - excluding vintage port since the sales vary so much when a vintage is declared. Judging by what I see in stores, Cockburn Special Reserve my be the biggest brand, but I would like to see some hard numbers of cases sold. I could buy the data from Impact, but they want $1995. I presume IVP has the numbers, but are they broken out by country? Where can I get the data in English?
IVDP will give you the numbers per category per country, but not split out per brand. Since it is competition-sensitive information, I doubt if the producers are willing to share it easily. But I think you can quite comfortably establish that Cockburn Special Reserve is market leader in both the US and UK.
- Quinta do Noval Nacional 1962
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- Location: Berkshire, UK
My guess is that no-one collects the exact statistic that you are after. Probably the best you might be able to do is to ask the producers - or perhaps to ask the producers' exclusive distribution agents. It is just possible that some of them would be willing to share this information with you is it was for a reason that was something to which they were sympathetic.